10cc
20th Century Masters: The Best
of 10cc
Mercury/Universal
10CC were one of those bands (like XTC) that
were simply too clever for their own good. Once they had
established themselves as a band of gifted songwriters with
a knack for puns and a slightly warped sense of humor as
well as instrumentalists who could play in almost any popular
musical style, their more genuine, pop-oriented work was
viewed with suspicion. Yet those lured in by the pop songs
could never quite warm up to the group's cynical humor and
offbeat musical stylings.
That the group's more offbeat tracks sound
rather dated today is testament to their "art rock"
credentials. A song like "Life Is A Minestrone"
is one of those things that is clever the first time you
hear it, ingenious the second time, slightly annoying the
third time, and then just ghastly after that. But the group
was experimenting with pop forms from their first days on
record—witness their #1 UK hit (only #73 in the U.S.)
"Rubber Bullets" (very sadly not included here),
a jail riot drama set to 1950s musical pastiches. "I'm
Not In Love" was included on their first LP, The
Original Soundtrack, and it was certainly a pop song,
despite its studio virtuosity (256 vocal overdubs). Of course
tracks like the eight minute "Une Nuit A Paris"
certainly led some listeners to expect music vastly different
than that on the group's second album, How Dare You!
That album, represented here by "Art for Art's Sake"
,the beautiful "I'm Mandy Fly Me", and "Don't
Hang Up", seemed to disappoint a lot of folks, though
I would argue that the album overall was a significant improvement.
Whatever the case, founding members Kevin Godley and Lol
Crème (who would later go on to produce masterful,
groundbreaking music videos for the Police, Frankie Goes
to Hollywood, and Herbie Hancock as well as their own "Cry",
which was the first video to feature morphing) left the
group. They initially marketed a guitar modification gadget
that they called the "Gizmo", which was none too
successful.
Eric Stewart and Graham Gouldman continued
to record as a duo utilizing the services of various studio
musicians and hiring a band to tour with. The first post
Godley & Crème album was perhaps the group's
best. Deceptive Bends contained their highest-charting
single in the U.S., "The Things We Do For Love"
(included). But there was lots more—"People In
Love"(included), "Good Morning Judge"(included),
"Modern Man Blues"(not included), and the multi-part
"Feel the Benefit"(not included). Deceptive
Bends demonstrated that Godley & Crème were
at the heart of the group's "art rock" classification,
but it also demonstrated that Stewart and Gouldman were
a talented songwriting team capable of producing beautiful
and memorable melodies and still retaining much of the humor
of the group's earlier output.
Bloody Tourists was effectively the
swan song of the band, and it was equally as accomplished
as Deceptive Bends. Stewart and Gouldman basically
hired their touring band to flesh out the group and record
this album, highlighted by the catchy and hilarious "Dreadlock
Holiday", which hit #1 in the U.K. and was fairly successful
stateside as well. "For You and I", the last track
included on this collection, comes from the same album and
revisits the lush ballad territory of "I'm Not In Love"
and "People In Love". While Stewart and Graham
recorded another album in 1983, reunited with Godley &
Crème for 1992's Meanwhile, and released another
10cc album in 1995, no one could doubt that it wasn't really
the same band.
With the inclusion of the early U.K. hits
"Donna" and "Rubber Bullets" this could
have been an ideal collection of 10cc material, but I suppose
that's quibbling. If you don't mind some of the dated music,
you'll find this a pleasant trip through the career of a
clever band.
